Apple is busy making some drastic changes to their music streaming service, “Apple Music.”

The service remodeling has come due to mixed reviews coming from the marketplace of users. Another Reason? They are not happy at all with the #1 positioning Spotify has in music streaming. Bloomberg reported a couple weeks ago that Apple is looking to streamline their service by making it more user-friendly. The company wants to expand it’s offering on internet radio stations as well. The changes are expected to be announced and unveiled at Apple’s yearly Worldwide Developers Conference in June. Apple acquired Beats Music two years ago in order to integrate its’ technological platform (iTunes) for music, with the entertainment industry savvy of Beats executives like Dr. Dre and Jimmy Iovine. While being moderately successful during the first year, the company certainly didn’t expect to be so far behind their competitor Spotify.   “When it comes to software, Apple performs with less elegance than it does when it comes to hardware,” said Colin Gillis, a New York-based BGC Partners analyst. “Apple Music is underwhelming.

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They have subscribers because of their platform. If you have that kind of subscriber base, you should have millions of subscribers.” There’ve also been key executive departures, most notably former Beats Music CEO Ian Rogers, who left in August. After running the entire Beats company before the merger, after the Apple acquisition, he was reduced to Beats One radio and editorial playlists. Apple currently has 13 million paid subscribers versus Spotify’s 30 million paid subscriber user base.

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As you can see, Apple is more than 50% behind the #1 company for music streaming. Time will tell if the Cupertino Giant can hit another home run with it’s offerings. The company is most certainly used to winning. 2015 was an amazing year for Apple. Let’s see how 2016 finishes up.   Story Credit (Bloomberg)We give LifeTime Warranty for our repairs at Dr Phone Fix & Repair Plantation. If you need computer repair visit our store today